The campaign is about the stories that happen outside and inside the basketball court, and the reasons why players are motivated to play the game.
WHO IS GONNA DRIVE YOU HOME
NBA PLAYOFFS
Every NBA team wants to drive the championship trophy home. So they sing their desires together in this spot for the NBA Playoffs.
Agency: Translation, CCO: John Norman, ECD: Andy Ferguson
Senior Art Director: Fernando Mattei, Copywriter: Fernando Mattei
I AM WHY
There are things that inspire the players outside the court. And sometimes those things are the real reason why they play. We created a spot for each team, highlighting those reasons, and these are some of the ones I was involved in the production.
Agency: Translation, CCO: John Norman, ECD: Andy Ferguson, CD: Christopher Araujo & Dave Ramirez,
Senior Art Director: Fernando Mattei
CHRISTMAS DAY GAMES
The Christmas Day games are always special games for the NBA. The I’m Why campaign extension had an exclusive holiday-ish typography design and art direction.
Agency: Translation, CCO: John Norman, ECD: Andy Ferguson,
Senior Art Director: Fernando Mattei, Designer: Fernando Mattei