WE INVITED ENTREPRENEURS TO LAUNCH THEIR COMPANIES FROM INSIDE THE ALL-NEW BMW 5 SERIES AT 120MPH IN A HOT LAP PITCH IN PARTNERSHIP WITH TECH CRUNCH DISRUPT.
WE GAVE NINE ENTREPRENEURS A 2-MINUTE, FULL-THROTTLE HOT LAP TO PITCH THEIR COMPANY AND CONVINCE A TEAM OF VENTURE CAPITALISTS THAT THEY DESERVED TO HAVE A ONCE-IN-A-LIFETIME OPPORTUNITY: TAKE THE STAGE AT TECHCRUNCH DISRUPT AND PRESENT THEIR COMPANY TO AN AUDIENCE FULL OF INVESTORS.
CASE STUDY
LAUNCH
WEBSITE
THE WINNER ANNOUNCED AT TECHCRUNCH
CAMPAIGN RESULTS
Agency: Forsman & Bodenfors (ex KBS), CCO: Patrick Scissons, ECD: Oliver Handlos, Chris Polychronopoulos, Senior Art Directors: Fernando Mattei, Bjorn Johansson, Senior Copywriters: Ricardo Franco, Rob Hirst-Hermans
CD: Lea Platz, John Hagerty