Social game - Shooting Cap
Mano Menezes was the Brazilian Head Coach of the national soccer team. But once he had another sponsor as a soccer coach, we had to use him as a regular person, away from soccer. However we end up using "soccer slangs" to create the connection with the soccer.
Social game - Beer Curling
Let's be clear: there is no real winter in Brazil. But for Brazilians, our winter is cool enough to taste darker/bolder beers. Kaiser launched the Kaiser Bock. A beer specially made for winter. To create that differentiation, we imported an iconic winter character and an iconic winter game: the curling. We launched the Beer Curling during the winter games when the TV channels were broadcasting the game of curling at the first time in Brasil. We had great response and lots of people playing the game.