WE INVITED ENTREPRENEURS TO LAUNCH
THEIR COMPANIES FROM INSIDE
a BMW 5 Series at 120MPH in a "Shark Tank" LIKE pitch,
in partnership with tech crunch disrupt.
WE STARTed THE CAMPAIGN INVITING THE ENTREPRENEURS
THROUGH PR, BANNER ADS AND TEASER VIDEOS ONLINE.
THEN THE ENTREPRENEURS STARTED APPLYING online
FOR THE CHANCE to BE PART OF THE "HOT LAP PITCH".
THE AUDIENCE COULD WATCH THE WHOLE CAPTURED CONTENT
IN THE "HOT LAP PITCH" WEBSITE.
AFTER THE FINALISTS WERE SELECTED and PITCHED THEIR BUSINESSES
at the "hot lap pitch", the teaser for the general public was released as pre-roll.
LATER, TECH CRUNCH WEBSITE GIVES THE FINAL RESULT.
AND FINALLY, THE WINNER TAKES THE STAGE AT TECH CRUNCH DISRUPT