Tag: Apaixonados Football Club. More than Fans, we are passionate.
We had a really low budget for videos. So we choose to create them to look "amateur", remixing the anthems of the four teams in one song, showing the passion for the soccer and inviting fans to do the same. More than 2000 videos submitted in just 10 days of campaign.
We also created independent videos for each team to publish in their official website.
The 360º stadium view gives the user the experience of being in the center of the field. It was the first digital stadium build like that by that time. The crowd of the stadium (captured using cinema) grew dynamically, based on the number of fans that each team brought to the website. Click here to see a low res animation of the website.
The website won the popular shortlist in the FWA.