When men think of The Art of Shaving, they associate the brand with high-end grooming products, but don’t realize they also offer a grooming service inside the stores, called The Barber Spa®. Highly-skilled Master Barbers deliver a masculine, luxurious experience men want, and a facial style they’ll love.
To help men discover this untapped service, BBDO New York created an in-store campaign that brings to life the real experience -- where Master Barbers use their skilled hands, professional shaving instruments, and pure essential oils to leave clients well-groomed and utterly relaxed.
The Art of Shaving created a campaign encouraging the men’s impulse to ask for what they really want for christmas.
The idea was simple: showing men acting like kids in the moment they are face to face with their desired gift.
No more sweaters, belts or socks. It’s ok to ask for The Art of Shaving.
The challenge of making something remarkable and with no budget to launch an iconic car, needed an iconic character.
The idea was simple. We took the Brazilian version of "Naked Cowboy" – The Yellow Car Man – and gave him a Mini, replacing his famous yellow sport car.
Internet went wild.