AT&T Love Lock is a screen-lock that uses both thumbs to unlock phones, making impossible to unlock using just one hand, saving the young driver's life.
This is still under production.
GE was introducing their new Industrial Internet technologies. A important tool capable of changing entire industries. But also very technical and complicated to communicate.
We created a campaign that shows the flow of data through some of the main products that GE produces.
The campaign includes introductory video for the GE main event of the year, print, posters, website cover, internet video, social and 3D mapping.
The Art of Shaving is the luxury division of Gillette.
This campaign is for their first ever razor designed specifically for body grooming.
The challenge of making something remarkable and with no budget to launch an iconic car, needed an iconic character.
The idea was simple. We took the Brazilian version of "Naked Cowboy" – The Yellow Car Man – and gave him a Mini, replacing his famous yellow sport car.
Internet went wild.
During the 2014 FIFA World Cup, GE brought the brilliant machines that play soccer to everyone around the world. We created a side-event called RoboCup.
Anyone from anywhere in the world was able to jump in and play for their own country via remotely operated robots.
We built a small replica of the Maracanã stadium that was placed in Rio de Janeiro, where two teams of robots could match against each other.
The Art of Shaving is the luxury division of Gillette. They needed to communicate the "4 steps for the perfect shave".
Self image is something complicated to everyone. So imagine how a children with disabilities feels about himself.
GE has the technology. Marvel has the super-self-steam. Our work was to put both together.
Everyone have fun trying different sunglasses, when we are in a sunglass store.
To take advantage of this behavior, we created a interactive/augmented reality mirror for stores.
A simple idea to increase the time of the consumers inside the store and amplify their experience with the brand.
People can record and share their experiences directly from the mirror.
Lots of awearness and increase in sales.
Johnson & Johnson launched the “Everyday Care” campaign to transform first aid purchases from reactive & routine to proactive & every day.
The print work brings to life the sentiment that Johnson & Johnson first aid products celebrate your family’s impulse to play.
Sources of cheap and clean energy. That's what the world needs. So why not to use fun to power fun?
The idea was create power from the waste of the beer using one of the GE Jenbachers, during the Oktoberfest.
Apaixonados FC (Passionate Football Club) was the name of this campaign that we created for Kaiser Beer, the 5th most sold beer in Brazil.
The idea was using the soccer as a big catalyst, sponsoring the biggest 4 soccer teams of São Paulo and creating a new platform on digital.
Creating a new experience website and digital games, we've reached more than 14 thousand users per day from all over the country accessing the website.
Wild poster for Venus, the female Gillette division.
This campaign was a really hard briefing. GE wanted to communicate their new technologies to Canadians, using as example their industrial park in Bromont. However, Canadians were associating new technologies with robots stealing their jobs.
Our mission was to show that the insertion of technology would not steal their jobs, but qualify the workers instead. From a screwdriver operator to a robot operator, for instance.
It was a very technical matter, with no budget, but had great success in results.
The Art of Shaving created a campaign encouraging the men’s impulse to ask for what they really want for christmas.
The idea was simple: showing men acting like kids in the moment they are face to face with their desired gift.
No more sweaters, belts or socks. It’s ok to ask for The Art of Shaving.
This is a collection of some of my print ads.
Here some more of my digital stuff.