When men think of The Art of Shaving, they associate the brand with high-end grooming products, but don’t realize they also offer a grooming service inside the stores, called The Barber Spa®. Highly-skilled Master Barbers deliver a masculine, luxurious experience men want, and a facial style they’ll love.
To help men discover this untapped service, BBDO New York created an in-store campaign that brings to life the real experience -- where Master Barbers use their skilled hands, professional shaving instruments, and pure essential oils to leave clients well-groomed and utterly relaxed.
YOU MAKE MISTAKES WHEN YOU'RE HUNGRY
Hungry people make mistakes. Bad mistakes. We took advantage of this truth and used it as an opportunity to communicate our brand’s message about the perils of hunger. By creating branded stickers and placing them next to the worst examples of public failures, we demonstrated how people’s brain stop working when they’re hungry. We also installed our own examples of poorly executed jobs around high traffic locations, grabbing people’s attention and generating buzz. Content was spread on Snicker’s social channels, encouraging users to share any #HungryMistakes they encountered or committed themselves.
The campaign strategy was designed as a mixed-channel advertising, where an out-of-home campaign is used also to generate digital engagement and online sharing. As the race to generate viral content heightens, we pushed the envelope of provocation from both tactical and substantial measures, generating very positive buzz around the subject.
The challenge of making something remarkable and with no budget to launch an iconic car, needed an iconic character.
The idea was simple. We took the Brazilian version of "Naked Cowboy" – The Yellow Car Man – and gave him a Mini, replacing his famous yellow sport car.
Internet went wild.
GE was introducing their new Industrial Internet technologies. Some important tools capable of changing entire industries. But also very technical and complex to communicate, once data is a very abstract element to display for most of the people.
We created a campaign that shows the flow of data through some of the main products that GE produces. That way, clients and consumer could easily understand how much data GE can collect from many industrial processes.
The campaign includes introductory video for the GE main event of the year, print, posters, website cover, internet video, social and 3D mapping.
During the 2014 FIFA World Cup, GE brought the brilliant machines that play soccer to everyone around the world. We created a side-event called RoboCup.
Anyone from anywhere in the world was able to jump in and play for their own country via remotely operated robots.
We built a small replica of the Maracanã stadium that was placed in Rio de Janeiro, where two teams of robots could match against each other.
The Art of Shaving is the luxury division of Gillette.
This campaign is for their first ever razor designed specifically for body grooming.
Everyone have fun trying different sunglasses, when we are in a sunglass store.
To take advantage of this behavior, we created a interactive/augmented reality mirror for stores.
A simple idea to increase the time of the consumers inside the store and amplify their experience with the brand.
People can record and share their experiences directly from the mirror.
Lots of awearness and increase in sales.
AT&T Love Lock is a screen-lock that uses both thumbs to unlock phones, making impossible to unlock using just one hand, saving the young driver's life.
This is still under production.
The Art of Shaving is the luxury division of Gillette. They needed to communicate the "4 steps for the perfect shave". But men don't just wake up and have a perfect clean-shaven face, they have to touch it up in the morning. This is something men has been doing for centuries. But just like men evolved, so did their grooming routine. In this campaign, The Art of Shaving creates a "Grooming March of Progress", demonstrating the evolution of shaving that turns even a cavemen into a perfect shaved gentlemen in only four steps.
Apaixonados FC (Passionate Football Club) was the name of this campaign that we created for Kaiser Beer, the 5th most sold beer in Brazil.
The idea was using the soccer as a big catalyst, sponsoring the biggest 4 soccer teams of São Paulo and creating a new platform on digital.
Creating a new experience website and digital games, we've reached more than 14 thousand users per day from all over the country accessing the website.
This campaign was a really hard briefing. GE wanted to communicate their new technologies to Canadians, using as example their industrial park in Bromont. However, Canadians were associating new technologies with robots stealing their jobs.
Our mission was to show that the insertion of technology would not steal their jobs, but qualify the workers instead. From a screwdriver operator to a robot operator, for instance.
It was a very technical matter, with no budget, but had great success in results.
The Art of Shaving created a campaign encouraging the men’s impulse to ask for what they really want for christmas.
The idea was simple: showing men acting like kids in the moment they are face to face with their desired gift.
No more sweaters, belts or socks. It’s ok to ask for The Art of Shaving.
This is a collection of some of my print ads.